Advertising
Advertising agencies large and small have benefitted from the range of software solutions offered by IOI.
Lets start with the Xinet WebNative Suite, the foundation of our agency digital asset management solution. Xinet FullPress puts all data on a single server, and automatically generates FPOs that both Creative and Production groups can use. FullPress also manages print queues, and combined with FPOs, users can clear their desktops in seconds when printing, as opposed to minutes watching hi-resolution data being sent across the network. Xinet WebNative acts as a window into the file server, allowing all groups to access a centrally managed visual database of ads in and out of production. Xinet WebNative Suite manages XMP and other meta-data that is embedded in the assets used in the ads, creating an easy to understand search criteria for all assets on the Xinet system. Xinet WebNative Portal allows advertisers to securely brand their customer facing websites with easy-to-use HTML editors. These branded sites can host assets for the client, the client's franchisees, or any one organization that requires secure access to centralized asset library. Dalim Twist is used by many of our agency clients to compliment their Xinet workflows by automating the finishing and delivery of PDF/X1a files to print providers. By preflighting and correcting many file issues, such as RGB to CMYK image conversion, color profile management, and e-mail notification of the successful delivery of final files, Twist ensures the right file is delivered every time. Soft Proofing tools, integrated with the DAM, allow Creative and Production users to quickly share ads with Art Directors, who can mark up and approve content without the hassle of printing and sending a paper proof. Web-to-Print workflows allow agencies to manage the brand on behalf of the client, while enabling finely tuned localized advertising to be delivered through an easy to use web portal for the purposes of on-demand marketing. This technology can leverage existing investments in digital asset management or content management, such as a Xinet solution. Finally, as more and more agencies are working with their own Digital Photography studios, digital capture tools that present real-time information from the shoot allow Art Buyers to have much faster review cycles. Once sorts are made, batch application of meta-data ensures that files are brought into the DAM ready to use. IOI Advertising Clients include:
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