WHITEPAPERS

Creating efficient, reliable and secure approval processes

While most organizations have implemented systems for managing digital assets and content, many are still findng a bottleneck in getting their content approved in a timely manner. Learn how implementing the appropriate approval process and the right technology can dramatically increase your time to market.

Reclaim lost revenue with effective project management tools
Find out how a project management solution will allow your organization to identify areas of the business or practices that are leaking money such as ineffective resource planning, tracking billable hours and overrunning on allocated project hours. 

Improving Productivity and Growth Through Automation
According to the Content Marketing Institute, 70% of B2B organizations say they will be generating more assets in 2018 than they did in 2017. The need for more content is driven by a number of factors - increasing competition, improving the customer experience and ensuring all avenues in the omni-channel environment are covered. There is an "always-on" demand, for up to date rolling content that contributes to this troubling trend for brands.

Semantic databases are part of the next evolution of Asset Management, they are aimed at datasets that are geared toward dealing with many more distribution channels and connect an entire organization to a single source of truth.

Download our white paper to learn more about how you can make your assets work for you and your organization.

Organizations functioning within the global market are facing a multitude of marketing challenges these days, from the rise of mobile, web, and social media channels to shifting economic dynamics. For this reason, many forward-looking companies are embracing pragmatic new models that utilize centralization to streamline marketing processes.

Review and approval workflows, even when they utilize digital rather than printed proofs, can suffer from a litany of hurdles. There may be confusion over which team member is currently reviewing a deliverable, and where it is in the approval process. In addition, the look and feel of a product may change due to differences in equipment calibration or hardware displays. And at some work sites, it is difficult to provide feedback in a collaborative way, since team members cannot engage in simultaneous reviews or even view each other’s notes.

With new channels and new techniques, marketing today is more powerful – and more complex – than ever. That means more information for CMOs to track and manage.

Content marketing hubs serve as a crucial tool in addressing this complexity. To learn how a content marketing hub can streamline your work, download the free white paper “3 Reasons Why CMOs Can’t Survive Without a Content Marketing Hub.”

In this new marketing landscape of information overload across video, email and social, personalization is rapidly becoming the most effective way to get your messages heard. By creating a 1:1 marketing relationship with your customers, personalization increases conversion rates and sales.

Getting started with digital asset management and workflow automation? This whitepaper lays the ground rules and must-know information for anyone who is considering implementing a digital asset management system into their workflow.

Creative organizations are looking to streamline omni-channel marketing efforts on a global scale. This guide details 5 steps to achieving measurable and lasting success with workflow automation solutions.