Discovery Services

Organizations that focus their content management efforts as a core of their digital strategy make better decisions. 

At IO Integration we see that most large organizations have departments that are siloed and their information such as; projects, initiatives, and corresponding data and content involved with those endeavor is closed off from benefiting the company at large. This behavior of separating departments is costly, inefficient, and typically becomes problematic when digital transformation initiatives begin. While removing silos in the past would have been a monumental task, new developments in the digital ecosystem are able to rapidly include remote groups into equal participants in the digital business of today. The problem becomes one of content, or rather, a transformative discovery solution!

The world of marketing moves fast and so it only makes sense that the technology behind it is able to keep up with the times but doing so can be expensive business. Research recently found that 28 per cent of marketing executives are now spending more than $100,000 per year on marketing technology, while 54 per cent plan to increase their spending across 2018

This is a large expense for any business — especially if the money is being paid in single instalments — but they don’t need to be spending this much in order to get the most out of their technology both now and in the future. Instead of settling for expensive investments, they should be thinking about what they actually need rather than what they want.