Retail

How can you improve the bottom line in a tough economy?

You can cut production costs in your marcom organization. You can market more effectively by delivering customized communications to a wider range of formats, platforms, and regions. You can enhance your brand communications to increase customer loyalty. And you can do all of these things with the help of powerful marketing automation technologies.

Still, you need to choose systems wisely and customize them to fit your unique needs in order to realize maximum ROI. That’s why, when you engage with IOI, we offer a thorough education on the market’s current and emerging technologies — and their specific benefits for the retail industry.

The first-class technologies IOI deploys for retailers include JTS by Layout Ltd., a web-based job-tracking software that helps marketing teams streamline the flow of internal projects. North Plains' Xinet digital asset management (DAM) software offers efficient, centralized access to all of the creative assets needed for multiple contributors to build a project or campaign. censhare solutions help you save time and money by automating content-creation and publishing processes, and they also make it easy to publish region- or country-specific versions of marketing materials.

DALIM TWIST replaces manual, multi-step processes for converting, checking, and distributing files with fast, fully automated workflows that help ensure quality. The DALIM ES server automates review and approval workflows to deliver the ultimate collaboration experience for your distributed retail teams, allowing anyone with a web-enabled device to quickly review and approve media assets and track approval status.

Finally, iBrams Brand Management Solution allows for agency-designed documents to be brought in-house and converted into web-based templates that lock down key brand elements and make other areas customizable. With iBrams, you can maintain the integrity of your brands while quickly and cost-effectively providing your individual stores with the communication tools they need.

To find out how to get started with asset management and creative workflow solutions, download our free white paper.