Calculating Digital Asset Management ROI
There are a number of ways in which DAM solutions can boost staff productivity, reduce overhead, and mitigate business risk. But because these solutions represent a substantial investment, they need to deliver maximum ROI.
How can your organization calculate the ROI of a DAM solution? Consider the following benefits, all of which contribute to strong ROI:
DAM solutions reduce costs by increasing efficiencies
By helping staff members efficiently store, organize, manage, access, and distribute creative assets, DAM solutions eliminate time-intensive, costly file searches and re-creation of missing assets. (It’s estimated that the typical end user in a creative organization spends 15.5 days out of 200 searching for files, and it can cost a company up to $400,000 each year to re-create lost assets.*)
DAM solutions also save time and money by eliminating the need to post files to multiple locations or deliver them via FTP, discs or drives.
DAM solutions help ensure quality
DAM solutions help organizations mitigate business risk by protecting their brand(s) from common distribution and publishing errors, such as the publication of outdated, off-brand, or unlicensed creative assets.
DAM solutions boost revenues
By making internal processes more efficient, DAM solutions help organizations accelerate time-to-market and free staff to focus more of their time on the core creative work that brings in revenue.
DAM solutions make it significantly faster and easier to repurpose digital content across devices and platforms, opening up possibilities for new revenue streams.
Like all software investments, DAM solutions have additional upfront expenses including costs for storage servers, staff training, and IT support. But for large organizations that create, manage, deliver, and archive many thousands of digital assets every year, the ROI of a DAM solution can be significant.
For an in-depth look at getting started with DAM systems and other creative workflow solutions, download our white paper. Or contact IOI to discuss your organization’s unique challenges and needs.
* “Assessing the Value of DAM Systems for Advertising Agencies” © Ron Roszkiewicz