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North Plains

The leading-edge Digital Asset Management (DAM) solution

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Digital Asset Management (DAM) 101

North Plains' Xinet is the leading-edge digital asset management (DAM) solution that helps creative organizations manage their multimedia assets and streamline their workflows with expert efficiency.

An investment in a digital asset management solution is incredibly cost-effective due to lower resource requirements and efficiencies gained.

A Video Tour of Xinet

Featuring a robust file server and production engine; an enterprise-strength SQL database; a secure, multi-server asset management system; and hundreds of tools and features that expedite unique workflows, Xinet offers value, simplicity, and speed to a worldwide customer base.

An all-new graphical user interface (GUI), simplified for both aesthetics and usability, offers greater efficiency to administrators. New features, along with numerous enhancements to existing features, provide flexibility and more options to customers.

  •  Supports over 80 file formats—including images, documents, video, audio, HTML, interactive, and CAD/CAM files—and displays them in a visual database of multimedia assets—for local and remote access.
  • Provides fast and secure asset distribution for local and remote users.
  • Offers fast, efficient searching with simple keywords.

Whats New in Xinet 19?

All of the latest features in the latest release of Xinet 19

Xinet 18.1 First Look

New Features in Xinet 18

Xinet General Navigation

Xinet Marquee Prerelease

Why Xinet?


In today’s world, led by Omni-Channel Communication and Digital Transformation, it is imperative to have a robust and streamlined Digital Supply Chain for the creation and management of marketing materials.


Xinet is a powerful Digital Asset Management System (DAM) and offers companies an efficient way of organising, collaborating on and distributing their rich media assets.


Developed by product domain experts Xinet offers a wealth of feature functions complemented by a highly experienced partner community network. Feature highlights from our latest release Xinet 19, can be seen below.

With Xinet, companies as well as design teams and creative agencies can efficiently manage all versions of digital assets while managers have clear insight on the creative process and an excellent overview of all available content.

Xinet 19 Features

On Brand and Unify benefits

On Brand is built on Unify, the North Plains marketing automation platform used by hundreds of global brands to protect their assets, guidelines, and collateral. Whether you opt for an out-of-the-box or tailored On Brand solution—or a completely customized Unify solution—your staff and your bottom line will see immediate benefits.

On Brand benefits

Engaging, user-friendly design

On Brand engages users from Day One thanks to its stunning design, personalized dashboards, cutting-edge features, and the ability to truly reflect the character of your brand. And the solution works well and looks great on screens of all shapes and sizes.


Streamlined and highly configurable, the out-of-the-box edition of On Brand can grow with you as your needs change. Start with the modules you need and add more features quickly and easily later on.

Multi-brand readiness

With On Brand, users, assets, and materials can be added across single or multiple brands with different rights and permissions. Each brand precisely matches the look and feel using themes that your can change whenever you need.

Media Asset Module
Quickly search, store and manage all company assets from a central location. No more reproducing assets, and no worrying about files stored on multiple platforms.

Creative Workflow Module
Manage the workflow of creative teams from a secure, centralized dashboard that allows users to collaborate, edit and approve material in real time.

Unify benefits

Seamless Integration
Utilize Xinet with software your team uses every day - such as the Adobe Creative Suite - to optimize asset management and speed up the approval process.

Make the editing and review process simple with annotations: Users – remote or on-site – can review, comment and read team members’ comments on the same document.

Linked Files Viewer
Quickly track all files using the same asset, such as a logo, and save time editing and making modifications to that asset.


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