By understanding your unique business objectives and creative production workflows, IOI can help you implement technology solutions that enhance your productivity.
Understanding your workflow
To ensure that every client engagement is a success, we begin with an in-depth Discovery. Our Discovery Services are led by dedicated members of our Professional Services team; they include audits of your existing marketing workflows and content.
During discovery, IOI Professionals spend time with your team to uncover and present:
Included in the report is the following:
- Customer’s Current Environment (As-is)
- Recommendations based on Industry Best Practices
- Product Strategy
- Proposed Technology Solution(s)
- Projected Impact on Business Requirements
Included in the report is the Detailed step by step definition of project tasks and timeline:
- Define responsibilities for both IO Integration and Customer project teams
- Indicate prerequisites and/or dependencies
- Create clear deadlines and due dates
Statement of Work (SOW)
A binding document which defines the scope of the project:
- Project Guidelines
A detailed estimate is provided that aligns with the statement of work and project plan. This estimate includes products, services and support required for your project.
Improving productivity and growth through automation
According to the Content Marketing Institute, 70% of B2B organizations say they will be generating more assets in 2018 than they did in 2017. The need for more content is driven by a number of factors – increasing competition, the widespread use of content and inbound marketing programs, and ensuring that the growing need to market across the expanding media and social landscape is met.
Download our White Paper: Streamlined Marketing Workflows to learn how to tackle the challenge of maximizing efficiency for creative and marketing production to meet these demands.